QuickStrike

I was brought into PROLOOK’s marketing-side web work because they needed someone who could move quickly and get projects finished without waiting weeks for the normal development queue.

QuickStrike was one of the bigger examples.

The marketing site was built on an older PHP and Mustache setup with a full-screen parallax design that had not aged well, especially on mobile. The site still worked, but it did not match the way QuickStrike wanted to present itself anymore.

QuickStrike is mainly built for dealers looking for a manufacturing partner for custom team apparel.

Those dealers need to quickly understand what QuickStrike can manufacture, what its facilities look like, what technology and capabilities it has, and whether they can trust the company to handle their customers’ orders.

That means the website has to do more than look good. It needs to make the company feel established, capable, and easy to work with before a dealer ever reaches out.

If the site feels dated, is hard to use on a phone, or does not clearly show what QuickStrike can do, that trust can disappear before a sales conversation even starts.

The challenge was rebuilding that public-facing experience while staying inside an older production environment that did not have a modern build pipeline and could not simply be replaced with whatever framework I wanted.

I owned the QuickStrike marketing-site rebuild from the development side.

The design direction came from our designer. My job was to take those mockups and turn them into a working, responsive production site.

That included rebuilding all seven pages, handling responsive behavior, writing the CSS and JavaScript, optimizing the assets, building the interactive pieces, testing the site across screen sizes, setting up a preview for feedback, and deploying the finished work to production.

I also worked with the marketing team throughout the build as changes came in.

This was not a project where I just received a design file and copied it exactly.

Some parts of the design needed to change once they were put into a real browser. Text had to scale properly. Logo walls had to work on phones. Videos needed fallback behavior. Animations had to stay smooth. Navigation needed to work across the whole site.

My job was to keep the design feeling the way it was intended while still making the site practical and easy to use.

I did not own the original PHP and Mustache structure or the separate dealer login and customizer systems. Those were already in place and lived on different infrastructure.

QuickStrike went from an older full-screen parallax site to a much cleaner, responsive marketing experience that works across desktop and mobile.

The new site gives dealers a better way to understand what QuickStrike can manufacture, what its facilities look like, what technology it uses, and whether it is the right manufacturing partner for them.

It also gave the marketing team a much better way to present the company, its capabilities, its partners, and its customer proof.

The redesign also gave us a safer way to release work. Instead of going straight from my machine to production, I created a separate preview environment where the team could review the site first. Once everything was approved, I backed up the production version and pushed the final changes live.

That process is repeatable now.

I do not have traffic or conversion numbers that I can verify for this project, so I am not going to pretend the redesign increased sales by some percentage.

What I can stand behind is what changed. The site is easier to use on mobile, more consistent with the brand, easier to maintain, and safer to deploy than the version I started with.

It also became another example of why PROLOOK continued giving me larger projects. They could hand me an older codebase I had never worked in before, give me the design and deadline, and trust me to figure out how to get it finished.